.

By LACHLAN MOORHEAD

ZAGAME’S, the new owner of the Berwick Springs Hotel and its accompanying nightclub, is getting ready to dance to a new tune this weekend.
The popular Berwick nightclub, formerly known as Blitz, is being officially relaunched by the Zagame family on Friday under the venue’s new name – Dance.
The name change is symbolic of a broader cultural shift that Zagame’s and its nightlife co-ordinators have instigated at the club in recent weeks in a bid to make it a premier venue in the region.
Dance’s Nightlife Director Geremy Lucas, partner of Rob and Vic Zagame at iconic CBD venue Spice Market, was enlisted by the company to oversee the Berwick club’s revitalisation.
He said the team wanted to give local patrons a fantastic nightlife venue that the region hadn’t seen before.
“When Zagame’s took over, Blitz was quite popular but it had a very scattered reputation,” he said.
“Zagame’s asked me to come and assist them transform the night club into a fantastic new offer.”
As part of this transformation, the management at Dance has cultivated a strong relationship with local police.
“We’re very transparent in relation to how the place runs,” Mr Lucas said.
“We view our association with the local police as a partnership; we’re on the same team, so we work together.”
The club’s changes under Zagame’s ownership include new furniture, new food options, new dress codes and revised security management, just to name a few.
While the changes have already begun to be implemented, they will be officially signalled with the launch of Dance’s two new club nights which kick off this weekend – Surrender on Fridays, for over 25s, and Almost Famous on Saturdays for 18 to 24-year-olds.
Both nights will include a line-up of special guests and live entertainment, including DJ Ruby Rose this Saturday.
Mr Lucas believes the new names are vital as they give the venue, and its patrons, an identity.
“I think it’s important because when you’ve got a particular market and you’re playing a particular style of music it gives your patrons something to identify with,” Mr Lucas said.
“It’s quite a clear message as to what the night is.”
Mr Lucas said feedback to the changes had been positive and encouraging and made the future at Dance look bright.
“The most rewarding thing in this business is watching people engage in a space that you’ve created, have a good time and appreciate it,” Mr Lucas said.

Comments are closed.

Or post a comment using your email

More News

FOUR teenagers have been caught by police and one charged over a series of serious ‘Apex’ style offences. The teens, aged from 14 to 18 years old ...

SCHOOL breakfast menus around the state will be served up local dairy products in a bid to support embattled industry farmers. The Pactum Dairy Group ...

A woman has died following a head-on collision in Narre Warren North. The two-car collision occurred at Heatherton Road and Fairmont Court about 2.30p...

“THERE is something weird with this guy if he thinks this is OK. You have a sick mind, that’s what I would say.” This was the message from a tra...

Rainbow colours were worn proudly on sleeves, shirts and faces at Berwick College on 25 August. About 230 students coated their white T-shirts with a ...

As the automotive industry grinds to a halt, Hallam manufacturer Ace Wire Works has been forced to mould new markets. When it comes to new business po...

Latest Sport

WHAT else do you do when you’re a sports journalist and have a couple of spare hours up your sleeve? You watch footy, that’s what! This week we ta...

LOOKING back on three years of hard work in and out of the equestrian arena, Emma Booth is still wrapping her mind around the fact that she’s earned...

JACK Howell lives by a simple, yet famous mantra – ‘just keep swimming’. His story shares a lot of similarities with the famous aquatic char...

Entertainment

Alex Wilkie Nature Reserve DISCOVER the natural beauty of Alex Wilkie Nature Reserve at open days held every Friday and the third Sunday of the month...

Springvale Snow Fest THE streets will be filled with snow, rides, activities, stalls and performances. Fireworks will conclude the event. Corner Bu...

  Annie the musical THE timeless story of an effervescent young orphan in the 1930s will be brought to life at the Cranbourne Community Theatre....