New name for peak business body

VICTORIA’S largest business organisation has a new name.
The 160-year-old Victorian Employers’ Chamber of Commerce and Industry (VECCI), based in Narre Warren, is now known as the Victorian Chamber of Commerce and Industry.
President Mark Birrell said other state and territory chambers would progressively adopt the brand.
“Our new name, along with the unveiling of our new logo, symbolises our enhanced focus on national issues of importance to Victorian business and stronger alignment with the Australian Chamber of Commerce and Industry,” he said.
“We are the voice of business in Victoria and our members will benefit from our enhanced federal advocacy position.”
The group’s new logo features a two-tone arrow pointing upwards toward the future within a Federation Star.
“We will continue to serve our Victorian member base while benefitting from a stronger national identity,” Mr Birrell said.