NARRE Warren apple grower Montague has been named the apple and pear industry’s most innovative marketer in 2016.
Montague received the award for its trademarked Jazz apple campaign at the 2016 AUSVEG and Apple and Pear Australia Limited national awards on 25 June.
The fourth-generation family business recently celebrated the 10th anniversary of the Jazz’s first planting.
It was launched in shops in 2009 as a sweet, tangy apple variety and has grown markedly in popularity.
Its latest apple the Eve will be launched this week.
Montague trading category manager Michael Stockx said it was exciting to be rewarded for the hard work put into the 10-year campaign.
With a family history stretching back more than 60 years, Montague has grown to become one of Australia’s leading suppliers of apples, pears and stone fruit.
