How Aussies are spending their Easter

Coles' biggest ever pre-Easter survey revealed Easter shopper trends for 2023. Photo: supplied

As residents across the City of Casey celebrate family time this Easter long weekend, Coles has revealed how Aussies are spending the festive holiday.

Data has revealed Berwick shoppers love to get in the Easter spirit, with Coles Berwick ranked in the top 10 Easter sellers in the state, while Victoria is the highest consumer of Easter confectionery nationwide.

Two in three Aussies plan to eat chocolate and bunnies this Easter, while one in two families have planned an Easter egg hunt, according to the pre-Easter survey.

Insights show the vast majority of families are planning to celebrate at home with their immediate family rather than host large gatherings in an effort to keep costs down.

For those celebrating Easter, the survey revealed that around 29 per cent of Australians intend on having a barbecue this Easter, while 34 per cent will be having salads.

Around 40 per cent of people will be choosing an Easter Lunch, 22 per cent for dinner and 16 per cent for breakfast, which is up five per cent compared to last year.

17 per cent of Aussies opt for wine at Easter time, followed by sparkling wine and beer at 14 per cent, red wine at 13 per cent, while just seven per cent of people opt for a cocktail on Easter.

Coles is also anticipating its biggest Easter yet for confectionary and hot cross buns with more than six tonnes of Easter eggs and bunnies and almost 75 million hot cross buns expected to sell this season, with 15 million expected to roll out this week alone.

The supermarket giant is also preparing for its biggest week of the year for seafood sales, with customers expected to splash out on over 500,000 kilos of fresh seafood – which is 200 per cent more seafood compared to any other week of the year.

Cooked prawns are the top pick for Easter, covering half of the overall volume of seafood expected to be consumed this week, along with 66,400 kilos of salmon, 90,000 lobsters and 324,000 individual oysters.